Mail It High-Impact Business Mail from Design to Delivery

A guide for individuals, small businesses, non-profit organizations & corporate departments, MAIL IT! describes in easy-to-understand language how to use a desktop computer to generate technically correct business mail with a professional look. The book covers most forms of business correspondence from the formal letter to a beginner's desktop marketing kit. Contents: DESIGN: simple guidelines for designing more effective business communications, with examples from major corporations & generic steps for designing & writing business correspondence. These easy tips will point you in the right direction for improving your organization's professional image. DESKTOP MARKETING: tips for developing a beginner's marketing kit; more "MAIL IT! Experts" advice & examples of their marketing communications. PRODUCTION: concepts about the PC as a business mail production machine & producing P.C. (Postally Correct) business mail. DELIVERY: accurate information on how you can meet the U.S. Postal Service halfway to give your mail the swiftest, surest route through the system. REFERENCE: a brief refresher course on PC basics; step-by-step examples & useful facts related to each of the four major topics. This book is a PITNEY BOWES BEST PRACTICES GUIDE, sponsored by the recognized leader in the business mail field. Send orders to: Benchmark Publications, Inc., 76 Elm Street, New Cannan, CT 06840-5423. Phone: 1-800-559- 6653.McElhone, Alice P. is the author of 'Mail It High-Impact Business Mail from Design to Delivery' with ISBN 9780964712102 and ISBN 0964712105.