Logos

Logos have become the face of brands, companies and record labels. They are indispensable "little helpers" in creating a positive image, to trigger the memory, aid identification and install trust. Often deceptively simple, the task of a logo is never an easy one - via extreme reduction it has to radically and perfectly distil an image or message into a simple, easily recognisable icon. Bringing together more than 3,000 works by over 200 designers from around the globe, Los Logos spreads an incredible wealth of cutting-edge design solutions over 444 pages, providing the ultimate collection of contemporary logo design - no easy task! Well-indexed, subject-catalogued and systematically structured, this popular bestseller has become the perfect research tool for any self-respecting designer or cultural enthusiast. The website www.loslogos.org (created in collaboration with Buro Destruct) offers an open platform for local and global logo design. A thriving community with access for all, it invites users to publish, propagate and share their existing designs.Mischler, Mika is the author of 'Logos' with ISBN 9783931126926 and ISBN 3931126927.