Like We Care

What if in a grand, scruffy stab at corporate disobedience, teenagers en masse simply stopped spending their money on the cynical crap that's relentlessly mainlined to them: the addictive and deadly cigarettes, the hateful music, the crude and desensitizing videos and movies? That's the radical notion behind Like We Care, a biting, clever, and hilarious satire in which two endearingly subversive high school seniors set out to monkey wrench the recording industry, the cigarette industry, the junk food industry -" indeed, much of the American money machine. Marrying the internet to corporate America's own schemes and weapons, they slowly, reluctantly launch a grassroots campaign, with racial, political, and cultural implications, that harnesses the awesome, untapped power of teenagers flush with cash and inflamed by adult hypocrisy. Drawn into their orbit are two key players: a beautiful but compromised executive for a contemptible music video network, who is torn between her career and the potencyof the boys' message; and an earnest, inspiring, but emotionally fragile social studies teacher. Can this odd foursome succeed? We're not saying!Matthews, Tom is the author of 'Like We Care', published 2004 under ISBN 9781890862367 and ISBN 1890862363.