Like No Other Store The Bloomingdale¬s Legend and the Revolution in American Marketing

To millions of people, Bloomingdale's department store has been the arbiter of taste & high fashion in American retailing. Its blend of merchandise & retail fantasy has transformed the way we live. But the store's reputation was once quite different. When Marvin Traub arrived at Bloomingdale's in 1950, it was a second-tier N.Y. department store. By the late 1980s, with Traub at the helm, Bloomingdale's had become the most celebrated store in the world. This is the story of how Traub & the Bloomingdale's creative team conceived & executed a revolution so influential that it has been copied in virtually every retain chain & mall in America. Photos.Traub, Marvin is the author of 'Like No Other Store The Bloomingdale¬s Legend and the Revolution in American Marketing' with ISBN 9780788166914 and ISBN 0788166913.