Library Marketing That Works!

Provides step-by-step guidance for each and every phase of a comprehensive marketing program: determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts. Part II explores new techniques librarians can use including relationship marketing, marketing using listservs and Web sites, developing and using a wide variety of contact databases, and building relationships with stakeholders and donors. The how-to guidance, success stories, and an accompanying CD-ROM with all the forms and other tools included in the book makes this a complete marketing action plan for libraries.Walters, Suzanne is the author of 'Library Marketing That Works!', published 2004 under ISBN 9781555704735 and ISBN 1555704735.