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3623959

9780072525304

Learning Aid to Accompany Basic Marketing

Learning Aid to Accompany Basic Marketing

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Product details

  • ISBN-13: 9780072525304
  • ISBN: 0072525304
  • Edition: 15
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Perreault, William D., Jr., McCarthy, E. Jerome

SUMMARY

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing.Perreault, William D., Jr. is the author of 'Learning Aid to Accompany Basic Marketing ' with ISBN 9780072525304 and ISBN 0072525304.

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