La Vie en Rose

In his charming sequel, Jamie Ivey learns how to run a successful rose bar in France. French friends say it's the silliest idea ever. Men go to bars, but women drink rose; as a seasonal drink, the trade will vanish come fall; bars make money from food, but rose isn't supposed to go with food! Yet in spite of these minordetails, rose sales are booming and typical wine sales are stagnant. If Jamie can just find a small bar in pretty square and serve up a daily selection of roses, his bar could be a great success! But, he needs the right bar. With a little ingenuity, a little creativity, and a lot of passion for rose, Jamie sets off to discover what's behind this mythic drink. Working in local bars and revisiting vignerons he met last trip, he makes his way south to a bar he bought deep in the hills of Luberon where he will try to make his start. For those who envied Jamie and Tanya Ivey's first hilarious adventures,La Vie En Roseprovides the perfect second glass.Ivey, Jamie is the author of 'La Vie en Rose', published 2008 under ISBN 9780312375447 and ISBN 0312375441.