1068623
9781552126745
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This book contains a detailed analysis of the results of $4,440,660 spent on mail order advertisements that produced $19,000,000 in sales in 6 years. Included are 156 pages of detailed computer reports showing the precise results achieved by each of the 1,526 mail order ads placed by Koolatron Industries Limited (KIL) during that 6 year period.Reed, K. L. H. is the author of 'Koolatron Industries Limited Ad Results Reports and Ad Layouts' with ISBN 9781552126745 and ISBN 1552126749.
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