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9780875843339
Keeping Customers
by Sviokla, John J., Shapiro, Benson P.
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Product details
- ISBN-13: 9780875843339
- ISBN: 0875843336
- Publisher: Harvard Business School Press
AUTHOR
SUMMARY
Clearly illustrates that being customer-oriented is a more complex matter than simply beefing up customer service. A leading group of Harvard Business Review authors illuminate key principles in building quality and service that increases value for the customer without sacrificing company profits. Together with its companion volume, Seeking Customers, (listed below) this book offers invaluable guidelines for achieving long-term profitability.Sviokla, John J. is the author of 'Keeping Customers' with ISBN 9780875843339 and ISBN 0875843336.
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