Investing in Our Nation's Youth : National Youth Anti-Drug Media Campaign Phase II (Final Report)

Presents findings regarding the effectiveness of the second phase of the National Youth Anti-Drug Media Campaign. Each phase of the campaign is being evaluated to assess the success of this initiative in achieving its goals. The overarching mission is to educate & enable America's youth to reject illegal drugs. Sections: the media campaign design & evaluation; methodology; national survey results; discussion of national survey results; lessons learned; Phase II intervention by market; youth, teen, & parent questionnaires; weighting procedures; & survey findings on youth, teen, & parent awareness questions by race/ethnicity. Illustrated.McCaffrey, Barry R. is the author of 'Investing in Our Nation's Youth : National Youth Anti-Drug Media Campaign Phase II (Final Report)', published 2000 under ISBN 9780788188497 and ISBN 0788188496.