Intro.mgmt.science-w/3disk

This highly-esteemed text introduces readers to the key ideas of management science that will be important to them throughout their careers. Addressing the needs of readers interested in both management science and business administration careers, the book emphasizes the role of management science techniques in the larger context of business decision-making. There is a strong focus on modelshow they are created, how they are used, what kinds of insights they provideand on the critical importance of managerial judgement in utilizing those insights. At the same time, for readers interested in more technical aspects of the subject, there is an unparalleled treatment of linear programming techniques. Computer applications, including the use of spreadsheets and of many popular special-purpose software packages, are integrated throughout the text in great abundance.Eppen, Gary D. is the author of 'Intro.mgmt.science-w/3disk' with ISBN 9780134864402 and ISBN 0134864409.