Introduction to Television Studies

Fully updated and revised, this second edition of An Introduction to Television Studies offers comprehensive coverage like no other introductory text. Not only does it provide students with a useful framework of understanding key concepts and the main approaches to television studies - including audience research, television history and broadcasting policy, and the analytical study of individual programmes - but it is also a useful teaching tool with chapters that link to module structures. New features of the second edition include: new and updated case studies discussing advertisements such as the Guinness 'Surfer' ad, approaches to news reporting and television scheduling a glossary of key terms terms and ideas defined in margins suggestions for further reading at the end of each chapter. Key ideas, definitions and a glossary of theoretical perspectives make this an ideal text and study aid for students. Teachers will benefit from the updated case studies and discussions of contemporary programmes, such as Big Brother and Wife Swap, to engage their students with the subject.Bignell, Jonathan is the author of 'Introduction to Television Studies', published 2007 under ISBN 9780415419178 and ISBN 0415419174.