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9780072917376

Introduction to Mass Communication Media Literacy and Culture

Introduction to Mass Communication Media Literacy and Culture
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  • ISBN-13: 9780072917376
  • ISBN: 0072917377
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Baran, Stanley J.

SUMMARY

PART 1. LAYING THE GROUNDWORK Chapter 1. Mass Communication, Culture, and Mass Media Chapter 2. Media Literacy and Culture PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES Chapter 3. Books Chapter 4. Newspapers Chapter 5. Magazines Chapter 6. Film Chapter 7. Radio and Sound Recording Chapter 8. Television Chapter 9. Cable and Other Multi-Channel Services Chapter 10.The Internet and the World Wide Web: Changing the Paradigm PART III. SUPPORTING INDUSTRIES Chapter 11. Public Relations Chapter 12. Advertising PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE Chapter 13. Theories and Effects of Mass Communication Chapter 14. Media Freedom, Regulation, and Ethics Chapter 15. Global Media Glossary ReferencesBaran, Stanley J. is the author of 'Introduction to Mass Communication Media Literacy and Culture' with ISBN 9780072917376 and ISBN 0072917377.

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