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9780072564945

Introduction to Mass Communication Media Literacy and Culture

Introduction to Mass Communication Media Literacy and Culture

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Product details

  • ISBN-13: 9780072564945
  • ISBN: 0072564946
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Baran, Stanley J.

SUMMARY

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.Baran, Stanley J. is the author of 'Introduction to Mass Communication Media Literacy and Culture' with ISBN 9780072564945 and ISBN 0072564946.

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