Introduction to E-commerce

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi'an Jiaotong University. He received his PhD from Northwestern Polytechnical University.Qin, Zheng is the author of 'Introduction to E-commerce' with ISBN 9783540496441 and ISBN 3540496440.