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9780844235455

Introduction to Advertising Media: Research, Planning, and Buying

Introduction to Advertising Media: Research, Planning, and Buying
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Product details

  • ISBN-13: 9780844235455
  • ISBN: 0844235458
  • Edition: 1
  • Publisher: NTC Business Books

AUTHOR

Jim Surmanek

SUMMARY

Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures.The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.Jim Surmanek is the author of 'Introduction to Advertising Media: Research, Planning, and Buying' with ISBN 9780844235455 and ISBN 0844235458.

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