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9780273643098

Internet Marketing: Strategy, Implementation and Practice

Internet Marketing: Strategy, Implementation and Practice
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Product details

  • ISBN-13: 9780273643098
  • ISBN: 0273643096
  • Publisher: Financial Times Management

AUTHOR

Dave Chaffey, Kevin Johnston, Richard Mayer, Fiona Ellis-Chadwick

SUMMARY

This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.Dave Chaffey is the author of 'Internet Marketing: Strategy, Implementation and Practice' with ISBN 9780273643098 and ISBN 0273643096.

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