1007218
9781885068460
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Companies in the information technology (IT) field -- software, hardware, and networking suppliers -- have a natural affinity for the Internet. This book is how-to-guide filled with proven strategies, tactics, and tips devoted strictlly to the IT industry's Internet marketing needs. Topics discussed include making the most of the company Web site, using search tools and newsgroups for promotion, on-line and off-line marketing, and more. Case studies make this book an interesting as well as essential read for managers.Silverstein, Barry D. is the author of 'Internet Marketing for Information Technology Companies Proven Online Techniques to Increase Sales and Profits for Hardware, Software and Networking Companies' with ISBN 9781885068460 and ISBN 1885068468.
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