Internet Marketing for Information Technology Companies Proven Online Techniques That Increase Sales and Profits for Hardware, Software and Networking Companies

While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.Silverstein, Barry is the author of 'Internet Marketing for Information Technology Companies Proven Online Techniques That Increase Sales and Profits for Hardware, Software and Networking Companies', published 2001 under ISBN 9781885068675 and ISBN 1885068670.