Internet Marketing Building Advantage in the Networked Economy

1. Introduction to Internet Marketing Part 1: Corporate and Business Unit-Strategy 2. Corporate and Business-Unit Strategy Part 2: Analyzing the Market Opportunity 3. Framing the Market Opportunity 4. Marketing Research Part 3: Marketing Strategy 5. Marketing Strategy in Internet Marketing Part 4: The Design of the Customer Experience 6. Customer Experience Part 5: The Design of the Marketing Program 7. Customer Relationships 8. Product 9. Pricing 10.Communication 11.Community 12.Distribution 13.Branding 14.Designing the MarketSpace Matrix 15.Design of the Marketing Program: Austin Powers: The Spy Who Shagged Me Part 6: Building the Customer Interface 16.Customer Interface Part 7: Evaluating the Marketing Program 17. Customer MetricMohammed, Rafi is the author of 'Internet Marketing Building Advantage in the Networked Economy' with ISBN 9780072512083 and ISBN 0072512083.