3600113

9781592601677

International Marketing

International Marketing

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  • ISBN-13: 9781592601677
  • ISBN: 1592601677
  • Publisher: CENGAGE Learning Custom Publishing

AUTHOR

Lascu, Dana-Nicoleta

SUMMARY

International Marketing, 2e, is thoroughly revised and updated to include current international issues and concerns, as well as in-depth cases studies and marketing illustrations, which cover the nuances of conducting business and marketing products overseas. Instructors and students alike will find the amount of materials covered a perfect fit with most marketing curriculums, as International Marketing, 2e, combines refreshers on basic marketing with the more advanced theories and techniques of marketing in a global arena.Lascu, Dana-Nicoleta is the author of 'International Marketing' with ISBN 9781592601677 and ISBN 1592601677.

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