3600113
9781592601677
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International Marketing, 2e, is thoroughly revised and updated to include current international issues and concerns, as well as in-depth cases studies and marketing illustrations, which cover the nuances of conducting business and marketing products overseas. Instructors and students alike will find the amount of materials covered a perfect fit with most marketing curriculums, as International Marketing, 2e, combines refreshers on basic marketing with the more advanced theories and techniques of marketing in a global arena.Lascu, Dana-Nicoleta is the author of 'International Marketing' with ISBN 9781592601677 and ISBN 1592601677.
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