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Publisher: Cengage South-Western
Jain, Subhash C.
International Marketing Management is a comprehensive introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice.Jain, Subhash C. is the author of 'International Marketing Management/Infotrac' with ISBN 9780538852814 and ISBN 053885281X.