3615997

9781844801329

International Marketing A Global Perspective

International Marketing A Global Perspective
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  • ISBN-13: 9781844801329
  • ISBN: 1844801322
  • Edition: 3
  • Publisher: Cengage Learning

AUTHOR

Dahringer, Lee, Leihs, Helmuth, Muehlbacher, Hans

SUMMARY

Helmuth Leihs is Professor of Marketing at the University of Applied Sciences at the MCI Management Center Innsbruck. Lee Dahringer is Dean and Professor of Marketing of the Business School at Bulter University in Indianapolis, USA. Hans Muhlbacher is Professor of Marketing at the University of Applied Sciences at the MCI Management Center Innsbruck.Dahringer, Lee is the author of 'International Marketing A Global Perspective' with ISBN 9781844801329 and ISBN 1844801322.

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