115561

9780072548495

International Business 03/04

International Business 03/04

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  • ISBN-13: 9780072548495
  • ISBN: 0072548495
  • Edition: 12
  • Publication Date: 2002
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Maidment, Fred H.

SUMMARY

UNIT 1. The War on Terrorism 1. New Realities of Globalization, Michael Cherkasky, Chief Executive, January 2002 The start of the War on Terror can be traced back to the assassination of Egyptian president Anwar Sadat, some 20 years ago. Now that we know we are in a war, how are we going to fight it at home and abroad? 2. Rebuilding Afghanistan: A Multi-Billion Dollar Plan, Josh Martin, The Middle East, March 2002 While some of the Taliban and Al Qaeda terrorists may still be in the country, able to cause trouble, the rebuilding of Afghanistan, one of the world's poorest countries before September 11, 2001, is now going to start. It isn't going to be easy or cheap. 3. Money's Costing More, Mel Mandell, World Trade, April 1, 2002 Among the many effects of terrorism is the increased cost of doing business, in particular, the increased cost of credit insurance. 4. Going Global Can Bring on a World of Challenges, Tom Witkowski, Boston Business Journal, November 20, 2001 High-tech firms do not just produce in the United States. Many of them look to India to help produce high-tech goods, but after September 11, 2001, that strategy is riskier than it was before. UNIT 2. The Nature of International Business Part A. Introduction to International Business 5. International Trade: Globalization vs. Protectionism, Alan Greenspan, Vital Speeches of the Day, April 15, 2001 International trade and the economic development it has helped to engender is the subject of this speech by the chairman of the Federal Reserve Board to the committee on finance of the United States Senate. It discusses the advantages of international trade over protectionism. 6. American Corporations: The New Sovereigns, Lawrence E. Mitchell, The Chronicle of Higher Education, January 18, 2002 Corporations are growing in power and there doesn't seem to be any real accountability for them. This would seem to be true on both the international and domestic levels. 7. 2001's Most Influencial People in World Trade, Lara L. Sowinski, World Trade, December 13, 2001 Who are the most important people in world trade at the beginning of the twenty-first century? 8. Europeans Covet U.S., Nick Lico, Advertising Age, April 9, 2001 The American auto market is the largest automobile market in the world, but not every manufacturer is in it. Those that are not would like to be and are making plans. 9. Free Trade Bush's Way, Marc Cooper, The Nation, April 15, 2002 The experience of Latin America and its relationship with the United States, and how that relationship has changed over the past 15 years, is the subject of this article. 10. Smart Globalization, Pete Engardio, Business Week, August 27, 2001 Being the first and the biggest firm in an emerging market is not necessarily the best long-term strategy. A better strategy is carefully building a local presence in the market. Part B. Economic Theories of International Trade, Development, and Investment 11. Integrating Multinational Firms Into International Economics, James R. Markusen, NBER Reporter, Winter 2001/2002 The evolution of multinational firms has not been very well integrated into international economy theory. James Markusen has developed a theory to help explain the actions of multinationals in the global economy. UNIT 3. The International Environment: Organizations and Monetary Systems Part A. International Organizations 12. Where the ElitMaidment, Fred H. is the author of 'International Business 03/04', published 2002 under ISBN 9780072548495 and ISBN 0072548495.

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