Name: Industrial Marketing Strategy (Wiley Series on Marketing Management)
Author: Frederick E. Webster Jr.
ISBN: 9780471617037

by Frederick E. Webster Jr.

Industrial Marketing Strategy (Wiley Series on Marketing Management)

by Frederick E. Webster Jr.

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ISBN-13: 9780471617037
ISBN: 0471617032
Edition: 3
Publisher: Wiley

AUTHOR

Frederick E. Webster Jr.

SUMMARY

The Nature and Scope of Industrial Marketing. Industrial Procurement and Buying Behavior. Buyer-Seller Relationships. Industrial Market Segmentation, Targeting, and Positioning. Product Strategy and New Product Development. Developing Markets for New Industrial Products. Pricing Strategy. Industrial Distribution Strategy. Managing the Industrial Sales Force. Industrial Marketing Communications. Industrial Marketing Planning. Index.Frederick E. Webster Jr. is the author of 'Industrial Marketing Strategy (Wiley Series on Marketing Management)' with ISBN 9780471617037 and ISBN 0471617032.

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