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9780787953102

Improving Customer Satisfaction, Loyalty, and Profit An Integrated Measurement and Management System

Improving Customer Satisfaction, Loyalty, and Profit An Integrated Measurement and Management System
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Product details

  • ISBN-13: 9780787953102
  • ISBN: 0787953105
  • Edition: 1
  • Publication Date: 2000
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Johnson, Michael D., Gustafsson, Anders

SUMMARY

Anders Gustafsson is associate professor of business economics in the Service Research Center at Karlstad University, Sweden.Johnson, Michael D. is the author of 'Improving Customer Satisfaction, Loyalty, and Profit An Integrated Measurement and Management System', published 2000 under ISBN 9780787953102 and ISBN 0787953105.

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