166490

9780226389172

Image Makers Advertising, Public Relations, and the Ethos of Advocacy

Image Makers Advertising, Public Relations, and the Ethos of Advocacy
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  • ISBN-13: 9780226389172
  • ISBN: 0226389170
  • Publisher: University of Chicago Press

AUTHOR

Jackall, Robert, Hirota, Janice M.

SUMMARY

Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.Jackall, Robert is the author of 'Image Makers Advertising, Public Relations, and the Ethos of Advocacy' with ISBN 9780226389172 and ISBN 0226389170.

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