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9780749437275

If You're So Brilliant...How Come You Don't Have an E-Strategy? The Essential Guide to Online Business

If You're So Brilliant...How Come You Don't Have an E-Strategy? The Essential Guide to Online Business

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Product details

  • ISBN-13: 9780749437275
  • ISBN: 0749437278
  • Publisher: Kogan Page, Limited

AUTHOR

Haig, Matt

SUMMARY

This guide takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture.Haig, Matt is the author of 'If You're So Brilliant...How Come You Don't Have an E-Strategy? The Essential Guide to Online Business' with ISBN 9780749437275 and ISBN 0749437278.

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