963943
9781576750681
This study goes beyond brands to uncover the key to success for any organization - its identity. If an organization can discover its identity, its core reason for being, and base its decisions on this, success will naturally follow.Ackerman, Laurence D. is the author of 'Identity Is Destiny Leadership and the Roots of Value Creation' with ISBN 9781576750681 and ISBN 157675068X.
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