Icons of the American Marketplace Consumer Brand Excellence

From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons. See the official Web site for this book at www.AmericanBenchmarkPress.comAmerican Benchmark Press Staff is the author of 'Icons of the American Marketplace Consumer Brand Excellence', published 2007 under ISBN 9780307383457 and ISBN 0307383458.