How to Write Successful Fundraising Letters Sample Letters, Style Tips, Useful Hints, Real-World Examples

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor-direct mail expert Mal Warwick-shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results-not a Pulitzer Prize." In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.Warwick, Mal is the author of 'How to Write Successful Fundraising Letters Sample Letters, Style Tips, Useful Hints, Real-World Examples', published 2001 under ISBN 9780787956523 and ISBN 078795652X.