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9783540665755
How to Win Customers in the Digital World Total Action or Fatal Inaction
by Vervest, Peter, Dunn, Al
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Product details
- ISBN-13: 9783540665755
- ISBN: 3540665757
- Publisher: Springer
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SUMMARY
What can digital business technologies do for you, as a user, manager, strategist? This book presents a template for seizing these novel opportunities: six cases demonstrate both the opportunities and risks of digital business technologies.Vervest, Peter is the author of 'How to Win Customers in the Digital World Total Action or Fatal Inaction' with ISBN 9783540665755 and ISBN 3540665757.
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