"Provides an understanding of design in its purest sense. "The function of the designer is to solve the problems of communicating products, concepts, images, and organizing the most original and precise form. At its best, this is achieved through the collation of carefully chosen elements, the presentation of which is based on a formula that is essentially simple but that has been refined by the many stages through which it has developed." The book succeeds in developing your creative vision and judgment to enable you to distinguish between strong and weak methods of presenting design ideas. Highly recommended reading for anyone who wishes to communicate effectively in any media."Swann, Alan is the author of 'How to Understand and Use Design and Layout', published 2003 under ISBN 9781581804355 and ISBN 1581804350.