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9780442278489

Hospitality Marketing Management

Hospitality Marketing Management
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Product details

  • ISBN-13: 9780442278489
  • ISBN: 0442278489
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Reid, Robert D.

SUMMARY

David C. Bojanic is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst. Robert D. Reid is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.Reid, Robert D. is the author of 'Hospitality Marketing Management' with ISBN 9780442278489 and ISBN 0442278489.

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