22266330
9780442319151
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David C. Bojanic is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst. Robert D. Reid is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.Reid, Robert D. is the author of 'Hospitality Marketing Management', published 1989 under ISBN 9780442319151 and ISBN 0442319150.
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