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Publication Date: 2007
Publisher: Delmar Cengage Learning
Brizek, Michael G.
Hospitality Management: Strategic Management and Policy Formation, an Introduction, is a text designed for the senior level undergraduate hospitality student or could serve as a primer for the graduate level hospitality student. It is also a comprehensive reference for the corporate management professional. The book covers all basic theories of strategy formulation and corporate culture with an approach that leads the reader toward complete comprehension and understanding of those theories The book includes many current industry examples that make the theories become real and even more clearly defined, and also keeps the reader current and up to date. There are also chapters addressing the competition, leading to insight about current internal strategies that will be useful in a professional setting directly upon entering the work force. Other topics covered include entrepreneurial strategy, industry change, organizational culture, and potential future industry challenges. Written from a business standpoint, this text provides a comprehensive introduction to strategic management and policy formulation, applied specifically to the hospitality industry.Brizek, Michael G. is the author of 'Hospitality Management Strategic Management And Policy Formulation', published 2007 under ISBN 9781401859435 and ISBN 1401859437.