4768574
9781560795247
If you want to succeed in business, you've got to know how to sell your message. Using strategies from advertising, public relations, social psychology, and persuasion, author Garrett Soden assembles a powerful three-step approach to results-oriented business communication.Soden, Garrett is the author of 'Hook Spin Buzz: How to Command Attention, Change Minds, and Influence People' with ISBN 9781560795247 and ISBN 1560795247.
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