3633925
9781557386359
For years, the healthcare industry has equated marketing with promotion without perceiving its power as a management tool. This book changes this misconception by bridging the two eras of healthcare, the traditional "fee for service" model and the managed care model.Rynne, Terrence J. is the author of 'Healthcare Marketing in Transition' with ISBN 9781557386359 and ISBN 1557386358.
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