Health Care Market Strategy From Planning to Action

Health Care Market Strategy offers health care managers and marketers step-by-step advice on how to develop and implement a successful marketing strategy for their facility. This is a thorough revision of the second edition (published in 1991 under the name, Health Care Market Planning), and includes significantly revised chapters on strategy development, the market planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.Hillestad, Steven G. is the author of 'Health Care Market Strategy From Planning to Action', published 2003 under ISBN 9780787964924 and ISBN 0787964921.