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160217

9781578516995

Harvard Business Review on Customer Relationship Management

Harvard Business Review on Customer Relationship Management
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9781578516995
  • ISBN: 1578516994
  • Publication Date: 2002
  • Publisher: Harvard Business School Press

AUTHOR

Prahalad, C. K., Ramaswamy, Venkatram, Seybold, Patricia B.

SUMMARY

This collection will help organisations understand how to build customer loyalty through relationship-building strategies such as partnerships, branding, and superlative customer service.Prahalad, C. K. is the author of 'Harvard Business Review on Customer Relationship Management', published 2002 under ISBN 9781578516995 and ISBN 1578516994.

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