879606
9780471213772
Guru Guide to Marketing A Concise Guide to the Best Ideas from Today's Top Marketers
by Boyett, Jimmie T., Boyett, Joseph H.
67753
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Product details
- ISBN-13: 9780471213772
- ISBN: 0471213772
- Publisher: Wiley & Sons, Incorporated, John
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SUMMARY
Marketing has undergone a revolution resulting from contemporary technology and business practices. In this work, the authors draw upon top marketers like Seth Godin, Ian Gordan, Sam Hill, Glenn Rifkin and Don Peppers to create a user-friendly guide.Boyett, Jimmie T. is the author of 'Guru Guide to Marketing A Concise Guide to the Best Ideas from Today's Top Marketers' with ISBN 9780471213772 and ISBN 0471213772.
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