Guide to Implementing Sales Automation

THE GUIDE TO IMPLEMENTING SALES AUTOMATION is a landmark, comprehensive overview of the complete process of sales force automation published by the Sales Automation Association. It contains detailed descriptions of each step of the automation process: linking automation to business goals, how to improve the sales process, selecting hardware & software, user considerations, training tactics, long-term implementation issues, measurement & cost-impact analysis, & more. Many charts, financial rules of thumb, decision-making aids, & planning tools help target projects more effectively & increase the likelihood of success. If you're serious about automation, this is the place to start. "Very impressive" Thayer Taylor, Sales and Marketing Management Magazine. "Intelligently designed with the lay person in mind" Abner Littel, Personal Selling Power magazine. Call 313-278-5655 to order.Selden, Paul H. is the author of 'Guide to Implementing Sales Automation', published 1994 under ISBN 9780962999116 and ISBN 0962999113.