Guerrilla Persuasion : Mastering the Art of Effective and Winning Business Presentation

We are all persuaders by nature & by need. What does it take to be an exceptional persuader? To realize your full potential as a persuader you need to understand The Big Five -- character, power, goals, argument, & pushback: the essential principles of guerrilla persuasion. Whether you're preparing & delivering a formal presentation, speaking up at a meeting, or talking one-on-one in the office, street, or parking lot, employing these key concepts will help you think & speak creatively with each new business challenge. The author is a public speaking & presentation coach who has taught at the Harvard Business School & in the management program at Radcliffe Seminars.Pfarrer, Don is the author of 'Guerrilla Persuasion : Mastering the Art of Effective and Winning Business Presentation', published 2001 under ISBN 9780756751319 and ISBN 0756751314.