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9781856694704

Guerrilla Advertising Unconventional Brand Communication

Guerrilla Advertising Unconventional Brand Communication
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Product details

  • ISBN-13: 9781856694704
  • ISBN: 1856694704
  • Publication Date: 2006
  • Publisher: King Publishing, Laurence

AUTHOR

Lucas, Gavin, Dorrian, Michael

SUMMARY

'Guerrilla Advertising' shows the best international examples of the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach.Lucas, Gavin is the author of 'Guerrilla Advertising Unconventional Brand Communication', published 2006 under ISBN 9781856694704 and ISBN 1856694704.

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