2090559
9781594570780
Green Marketing: Opportunity for Innovation, 2nd Edition
by Jacquelyn A. Ottman
31245
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- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9781594570780
- ISBN: 1594570787
- Edition: 2nd
- Publication Date: 2004
- Publisher: BookSurge Publishing
AUTHOR
SUMMARY
This new edition offers information on how to capitalise on one of today's fastest growing markets. It shows how and why consumers buy 'green' and how companies can strategise and develop profitable products.Jacquelyn A. Ottman is the author of 'Green Marketing: Opportunity for Innovation, 2nd Edition', published 2004 under ISBN 9781594570780 and ISBN 1594570787.
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