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9780738207698

Gonzo Marketing Winning Through Worst Practices

Gonzo Marketing Winning Through Worst Practices
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Product details

  • ISBN-13: 9780738207698
  • ISBN: 0738207691
  • Publisher: Basic Books

AUTHOR

Locke, Christopher

SUMMARY

Christopher Locke's guide promotes an effective method of marketing ideas undistorted by hype using the Internet. Gonzo Marketing provides a counter-intuitive, but highly pragmatic, approach to working in the new online marketplace.Locke, Christopher is the author of 'Gonzo Marketing Winning Through Worst Practices' with ISBN 9780738207698 and ISBN 0738207691.

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