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9780275902100

Global Perspectives in Marketing

Global Perspectives in Marketing
$99.85
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Product details

  • ISBN-13: 9780275902100
  • ISBN: 0275902102
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

Kaynak, Erdener

SUMMARY

'œGlobal marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing.'' ChoiceKaynak, Erdener is the author of 'Global Perspectives in Marketing' with ISBN 9780275902100 and ISBN 0275902102.

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