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9780844230108

Global Marketing Imperative

Global Marketing Imperative

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Product details

  • ISBN-13: 9780844230108
  • ISBN: 0844230103
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Tarrant, John, Czinkota, Michael R., Ronkainen, Ilkka A.

SUMMARY

Bring your students quickly up to speed on the essentials of international marketing and teach them how to strike back when global competitors move into a company's territory and shrink its markets.Tarrant, John is the author of 'Global Marketing Imperative' with ISBN 9780844230108 and ISBN 0844230103.

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