Global Business Four Key Marketing Strategies

Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. It offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of global marketing.Kaynak, Erdener is the author of 'Global Business Four Key Marketing Strategies' with ISBN 9781560242482 and ISBN 1560242485.