5738756
9781551800301
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There's no doubt about it, media exposure is great for business. This book offers inside advice on how to attract media attention and how to profit from Free publicity. These low-cost promotional strategies are aimed specifically at small business owners and entrepreneurs who have the ambition but not the budget. Includes tips on: -- Putting together a publicity planner-- Preparing an effective media kit-- Mastering the media interview-- Effective writing skills-- Implementing your publicity program successfullyThis updated and expanded edition features new chapters on holding a news conference and getting on radio talk shows, where over one million interviews happen every year.Fletcher, Tana is the author of 'Getting Publicity: The Very Best Book for Your Small Business', published 1995 under ISBN 9781551800301 and ISBN 1551800306.
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