5738756

9781551800301

Getting Publicity: The Very Best Book for Your Small Business

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  • ISBN-13: 9781551800301
  • ISBN: 1551800306
  • Edition: 2
  • Publication Date: 1995
  • Publisher: Self-Counsel Press, Incorporated

AUTHOR

Fletcher, Tana, Rockler, Julia

SUMMARY

There's no doubt about it, media exposure is great for business. This book offers inside advice on how to attract media attention and how to profit from Free publicity. These low-cost promotional strategies are aimed specifically at small business owners and entrepreneurs who have the ambition but not the budget. Includes tips on: -- Putting together a publicity planner-- Preparing an effective media kit-- Mastering the media interview-- Effective writing skills-- Implementing your publicity program successfullyThis updated and expanded edition features new chapters on holding a news conference and getting on radio talk shows, where over one million interviews happen every year.Fletcher, Tana is the author of 'Getting Publicity: The Very Best Book for Your Small Business', published 1995 under ISBN 9781551800301 and ISBN 1551800306.

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